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by abysmalconvers
64 days ago
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Cheers, thanks for the response! I have reached out to my paying customers several times via email and haven't been able to get anyone to respond for feedback. It's possible I'm taking the wrong approach in those emails, or maybe the app is transactional for them, not something they are interested in taking the time to discuss. I've also reached out to free users with similar resulting crickets. Is the marketing person you're thinking of someone who would look to work on a contract basis? Or are they more typically looking for some sort of partnership? |
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Regarding the marketing person - I guess you can try both. I myself haven't had good luck with marketing people, although in recent times I've found one lady which is great at what she does. Unfortunately way too expensive for me at the stage my apps are. And I've also struggled a lot to find a qualified marketer willing to partner on a product.
One thing I can say - if you've grown organic traffic via SEO, it'll probably be hard to engage with existing customers since you don't know much about them.
What has worked from my experience: if you've defined a proper ICP figure out where they hang out - forums, subreddits, etc. Try to look for places where they could potentially be talking about the problem (if you can't find such a post then maybe make one yourself to kick it off). And figure out a way to engage in a conversation with them, provide value without selling the product and just ask for 5 minutes of their time. It's a very slow process until you figure it out, but once you do the data is valuable and allows you to build the product based on it.