[lepton]

Maintain quality but raise prices to throttle demand to a sustainable rate? Hard to do instantaneously of course; easier said than done etc

[AlecSchueler]

Throttling demand means the sales figures go down which share holders don't like to see.

[cratermoon]

Even if they don't go down! If sales figures rise less than they did last quarter, shareholders get unhappy. Part of the paradox of unsustainable infinite growth is that the stock market demands not flat profits, but growth and increasing growth.