[slap_shot]

I would remove a lot of this copy that is referring to 'business model' - that's a term that you want to use with your business partners and investors, but not with your customers. I understand why you are bringing it up - to illustrate your transparency and commitment to privacy, but you should really just say that. Also, "We want customers, not users." sounds equally as bad.

[easyfrag]

I don't know, "We want customers, not users." immediately made sense to me but I think I'm part of the target market which seems to be people who are aware of what "free" services do with your data and have at least some concern about it.

The real question is if the target market is big enough to build a sustainable business.

[tristanthomas]

Thanks slap_shot. I guess what we are trying to do is explain to people like us (geeks) what we really mean by being sustainable and trusted. It annoys me when companies don't explain WHY they are something they claim to be.