[shalmanese]

> Even basic email has more lock-in than any of the model provider.

History has proven the average person has very little ability to discern which products have lock-in.

Everyone was confidently predicting Uber would dominate over all the regional ride sharing apps because ride sharing is a commodity and subsidies were enough to shift user behavior.

The thesis from AI providers about lockin have always been coherent: increased personalization and learning of workflows over time would increasingly make using a new AI much worse than an AI that already knows you. If you look at the human virtual assistant world, stickiness is incredibly high once are happy with your onboarded assistant because onboarding a new person unavoidably sucks.

Is this thesis correct? We don’t know, it took Uber billions of burnt cash to discover their thesis was incorrect.