[Barbing]

>$10/mo for a different feel is a strange value prop.

Thought Kagi would want the strange part to be, say:

"strange to let advertisers cover your monthly search bill, trading your privacy and using Google--we're only ten bucks a month!"

So, pay for peace of mind.

(do recognize $10 is an entire e.g. daily wage for some)

[Ferret7446]

Google doesn't sell your data despite widespread misinformation/conspiracy theories, and I have more confidence in their opsec than Kagi

[direwolf20]

Only in a very pedantic sense. Google definitely sells the service of doing things based on your data. It is, in fact, their biggest and oldest revenue stream.