[lotsofpulp]

>If I start seeing ads unless I'm extorted for more money, that might end up being a final straw for me.

How is it any different than the price increases that have happened up until now? Or do you mean $27 per month for up to 6 accounts is the most you will ever be willing to pay?

[tombert]

I'm not a huge fan of the current price increase, but what I was referring to was what Amazon Prime did about a year ago.

Amazon Prime has ads by default now, or you can get rid of the ads if you pay an additional $3 a month.

If they start showing some amount of ads on my YouTube Premium, and start charging a fee to get rid of all of them, I think it will just piss me off; I already pay for YouTube Premium, I am not going to pay extra for extra ad free.

[lotsofpulp]

I think it is best not to get emotional over a business' marketing decisions.

It is simply a change in price, dressed up to be more palatable for people who are not as discerning.

Before, Amazon Prime Video without ads was the price of Amazon Prime. Then it became the price of Amazon Prime plus $3 per month. Now it's the price of Amazon Prime plus $5 per month or $46 per year.

Same thing with Youtube, or any other product/service, price changes happen all the time. Pay if it is worth it, or don't if it's no longer worth it.

[tombert]

I guess I'm just saying I'm not sure I'm going to put up with another price hike.

I've grown kind of tired of YouTube as of late anyway, and it's not like I get a lot out of it in any kind of deep meaningful sense. I probably could fairly easily justify canceling it and surviving on my blu-rays.

[magicalhippo]

This isn't entirely unlike how a candy bar a year ago was larger than today, having the same price.

You can either reduce the product or increase prices, or both if you're really going for it.