[benrutter]

> Cookies != Tracking, they can track you just fine without cookies

That's probably true, but not what the articles reporting:

> 55 percent of the sites it checked set ad cookies in a user’s browser even if they opted out of tracking

So essentially, it's ignoring user preference directly, not just in spirit.

[Balinares]

"Legitimate interest."

[tlibert]

That concept is applicable to the European Union, doesn't apply in California.