[eikaterine]

Although I still wasn't sure what "singles day" is (some sort of reverse of Valentine's Day?), it's a little clearer by itself than "double sticks day" (a phrase which yields all of 3 results on Google).

Googling "singles day" explained everything.

[roy_x]

singles day is kind of kidding among young people. Blogger will write articles/poets this day to comfort people whom is still single, also merchants will give a discount for the same reason...

The 1st-Jan is considered to be small singles day, then "11th-Jan" and "1st-Nov" the middle singles day, and "11th-Nov" the ultimate singles day.

[aileen_0215]

Wow, it seems you know a lot about the Chinese new popular "festival". Your explanation is totally correct!