[dvwcf]

Value creation is more of a function of cash flow potential on a project than the risk-free rate, cost of equity or cost of debt.

"labour market is not perfectly allocating labour, but it is close enough for practical purposes."

No its not lmao. Do you even know what characteristics a 'perfect labour market' is even comprised of? Go on, surprise me.

[plemer]

Isn’t it both - ROI must exceed whatever cost benchmark?

[dvwcf]

"..is more of a function of cash flow potential "

"more of".

If you wanna finesse the discount rate by a few percentage points go ahead. Cash flows contribute more toward the end value number.

in b4 some numpty writes about the fed changing a market set rate.