[randcraw]

Clothes are a good example of what ails online shopping. When you physically visit a clothing store, you chose it knowing the quality and style of that merchant -- you thereby filter out a huge fraction of the market that you want to exclude from your search.

But online (because the available search criteria are so imprecise) your search brings up every possible form of clothing, especially the stuff that's a commodity (or hyped by major e-merchants) -- cheap, popular with 25 year olds, colorless, largely disposable. It's hopeless unless you yourself are a commodity -- indiscriminating, predictable, and totally average.