I bring all this up to say that even if everyone boycotts sodastream, it won't do diddly to the actual folks responsible. I bet the same goes for others on that list. Boycotts also don't usually work in general. Most of the time it takes full on government intervention, lawsuits, etc. to change things.
Personally, I find it's less about the act (although financially depriving companies of my cash does make me feel good), it's about the conversation the act starts.
And I've seen it work, or help. Some among us will remember the boycott of South African goods during Apartheid.
> We must strategically focus on a relatively smaller number of carefully selected companies and products for maximum impact.
My intentionally pick companies that are large enough to be noticable but small enough that they could actually achieve something with the amount of support they have.
If you look the other two letters of "BDS", divestment and sanctions are the strategies for larger institutions and government interventions