[amluto]

Fun quote from the OP:

> But here’s the part that really gets us. At our CORE, our instinct is to only email folks when we actually have something fun to share. A big release, something we’re excited about, news worth your time.

I would prefer not to give my email address to a company that thinks that this should give them a good email reputation. If you email me because you are excited and I’m not, I probably think of it as spam.

[famfamfam]

During a 1 month period (2024-03-26 to 2024-04-25) FontAwesome sent me 18 different marketing emails, including 4 in one day. I am not sure that matches with their supposed 'instinct' and I am unsurprised that they have a bad email reputation.

[throw-the-towel]

Off-topic: you're the same famfamfam that used to have a really great set of flag icons years ago? Thank you for that, I used it on a project and it was totally awesome.

[bombcar]

Every single spam email ever sent is from someone who has “something fun to share” that they’re “excited about”.

If that’s really what you’re doing, show the open/click rates well above 80%.

[RHSeeger]

I don't mind if a company sends me emails if I gave them my email address. As long as, when I click "unsubscribe" to the email, they stop. I don't want to have to go log back into their system and unsubscribe. I just want to click the unsubscribe button and have it be done - forever, not just until they add a new category for email.

I have a fair number of companies that send me emails (because I signed up for their service) on a "slow" basis (ie, when they have something interesting.. not just "every week, so you don't forget us). I don't mind those. Sometimes I read them, sometimes I don't. I don't unsubscribe and I don't mark them as spam.

I'm not saying you should be the same as me. I _am_ saying that, just because _you_ don't like it, doesn't make them "clearly in the wrong". Because there are people that feel like the way they are acting is reasonable.

[rationalist]

> log back into their system and unsubscribe

FYI, requiring logging in to unsubscribe is a violation of the CAN-SPAM Act in the U.S., I just mark those as spam if they don't allow one-click unsubscribes.

[Ferret7446]

I kinda don't mind period, since I just mark them as spam. As OP is finding out though they're in denial