[al_borland]

I think every single one of these streaming companies is seeing exactly how much people are willing to pay to avoid ads.

From what I’ve read the old Premium pricing was already more profitable than an ad supported viewer.

I pay yearly for Premium, watch requires a manual renewal every year. Last year I tried not to re-up and made it less than a day. My primary platforms for YouTube viewing are the Apple TV and PS5, so playing plugin cat-and-mouse doesn’t really work.

I do want to support ad-free business models, as I don’t like the dynamic ad-supported-everything has created in the world. That said, these costs that continuously ramp up don’t seem sustainable.

This price increase won’t break me, but at some point a line in the sand needs to be drawn. I did that with Netflix and Amazon over the past couple years after almost a decade of subscriptions. They will keep raising rates as long as people keep paying it. I do make it a point to totally cancel, I refuse to go to an ad-supported plan that I also pay money for. I cancelled my whole Prime membership over ad-free video being a separate charge.