[bertil]

Classic case of PR leveraging a real, anecdotic observation on one single result, but completely flipping it to pretend it’s a systematic result, to saw doubt on all scientific findings around microplastic. The same companies behind this last story have done the same thing to slow down regulation to limit the impact of smoking, alcohol, processed foods, oil refinery, global warming, lead pipes…

[NitpickLawyer]

... or just a benign joke. Not everything is that serious, you know...

[bertil]

I wish the millions of people killed by delaying safety legislation for decades knew that pretending to make jokes (what became known as the "stochastic asshole" approach) was also a common tactic taught by those PR firms, to make critics sound like sour-puss.

[NitpickLawyer]

Whatever deamons you're fighting, they are not here in the room with us, friend. Be well.

[bertil]

Do you know what a "useful idiot" is, in the Soviet manipulation tradecraft?

Someone who repeats, jokingly or not, an argument that was placed somewhere deniable. One lab, looking at a small study, published a correction saying their estimates were wrong because they didn’t realize how their gloves accounted for it. Do you know who knew about that? Every intern in every lab ever. This was a minor correction that should never has reached anyone except the 10 readers of their original report.

But, strangely, that story got a wide coverage in the press: the usual “science” publication, the trade press, even widespread media. Why? Because it was presented as a “They are making things up about micro-plastics” piece, and those can go really far. And that kind of coverage doesn’t happen by accident.

So no, I don’t think you did that deliberately. But I know you read about it recently; I know you didn’t check what that original story was that triggered the coverage; I know you found that quaint—and I have no reason to think you deliberately tried to spread misinformation. But, you did. Because the people who want to sow doubt know what they are doing.