[tialaramex]

Indeed the Black Mirror episode "Common People" is about exactly this nonsense. After a nasty near-fatal accident Mike and Amanda start out paying a substantial monthly fee for a technology which allows Amanda to remain alive, then advertisements (puppeting Amanda!) are introduced despite the fee, the adverts are awful and seem certain to cause Amanda to lose her job - so Mike does humiliating things so he can scrape together enough for a higher tier "Plus" subscription without ads. It doesn't end well for anybody in the story. I mean, except probably some C-suite executive who gets a bonus for the enhanced revenue...