So while I would say 15GB is pretty typical, I would not say it's competitive. I would say the competition died in 2013.
Disclosure: I work at Google, but not on anything related to this.
The competition ended over a decade ago, and 15GB stayed 15GB even though the price of providing it dropped 5x.
Even though they're near the top, none of those companies are "competitive" in my book.
Disclosure: I work at Google, but not on anything related to this.