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by dangus 68 days ago
> though I’d probably opt for the Y instead

This is exactly what I'm talking about. You are not actually in the market for the class of vehicle the Model S or X competed with in the first place.

I'm not actually saying they are bad cars. What I am saying is that they now lack a buyer persona, which is why they're being discontinued.

When the S and X first came out, $90,000 was the price of entry for any electric car of that caliber. Anyone who wanted an electric car with that kind of range and charging network had just those two options.

But the reality is, the vast majority of people who want Teslas will choose the 3 or Y because, duh, obviously! You have to squint real hard at the door handles to even visibly tell the difference between the X and Y.

What I'm really getting at here is that the majority of buyers in the luxury segment, the kind of people blowing $90,000 plus on a vehicle, those are the people for which the S and X are not competitive. They don't give a shit about how good the software is on the iPad that was slapped on the Tesla dashboard. They probably just want CarPlay and Android Auto anyway. They are looking for hand stitched everything, paint to sample and semi-custom interior colors, and either overstated or understated luxury: they want to look like they belong at the country club (Range Rover, Volvo) or they want to look like they belong at the club (BMW, Porsche, Mercedes, Audi, etc).

For the Model S, it existed in a struggling segment of full-size sedans where you either have to be sporty as in driving enthusiast sporty or luxurious as in massaging seats. The Model S was a Toyota Crown with the leather package that went fast in a straight line.

The Model X is even more lost on demographics. It's an SUV with a bad 3rd row and wonky doors. More critically, it fails to hit any of the demographics you might want to hit: families don't want it because it doesn't have the minivan-like utility of vehicles like the Lucid Gravity, Kia EV9, or any of the gas competitors like the Telluride - or minivans themselves! For people who want a luxury SUV, it doesn't satisfy either type of club folk. You'll get a more refined build and luxurious experience in something like a Volvo EX-90. You'll stand out more in a BMW iX. And finally, the most successful segment of luxury SUV right now is the performance offroader: The Model X can't scratch the itch that the Rivian R1S, Sequoia TRD Pro, Ford Bronco Raptor, Lexus GX, Mercedes G Wagon, and a laundry list of other options I can't even think of right now because there are so many.

As a sidenote, when you describe mobile service to fix a flat tire and roadside assistance, you are literally describing AAA. This is not something Tesla invented. Roadside assistance is included with my car insurance. People who buy Porsches definitely get themselves a similarly good experience. These are not dealerships that are generally unpleasant, they aren't exactly your local Hyundai franchise.

1 comments

Yeah fair points, I don’t really know the people you’re describing. My demographic wants a really good car, as comfortable and headache-free as possible, and would be happier if no one knew it was pricey. I was considering an X because of the supposedly better suspension, better ergonomics for kids/more passengers, and slightly better third row, but I think they’ve generally not focused on them enough in recent years, and the doors seem like a bit of a maintenance nightmare. So yeah, I guess it DQ’d itself a bit.

> As a sidenote, when you describe mobile service to fix a flat tire and roadside assistance, you are literally describing AAA.

Haha do they come to your garage for routine maintenance? If so, I need to have another look at them. My point was that it’s a packaged experience that adds up to be pretty delightful, with a minimum of work on my part.

> These are not dealerships that are generally unpleasant, they aren't exactly your local Hyundai franchise.

Last dealerships I have experience with are Mercedes and BMW, same shit, different veneer, arguably douchier salespeople.

While I agree that at home service a convenience perk and won’t deny you that, Tesla (and Rivian/Polestar/Lucid or any of those other smaller brands) are only doing that service at home because they have to, because there aren’t service networks in place and people won’t buy their cars if they have to drive multiple hours to find a service technician.

I think problem with coming to your house for routine maintenance is that a shop is a proper environment for service. They have things like car lifts and equipment that are not mobile. In that sense I’d rather my car just be a car that can be serviced by the dozens of mechanics and dealerships that are located within 5-10 miles of my house.

I would also point out that this mobile service setup is not convenient if you don’t own your own private garage with ample space to work in. If you park on the street, in a lot/public garage, or have a really tight condo garage you’re SOL then. Many condo and apartment rules don’t even allow you to do car maintenance in the place where you park.

What happens if your parking space is on an incline? Or when you’ve got weather like snow and rain, where being inside a proper shop versus out in a parking spot would not be ideal?

All of these variables are why a dedicated shop makes sense. Tesla would absolutely go that route and end if they sold as many vehicles as Toyota.

As far as dealer salespeople, you only interact with them, what, once every 10 years to buy a car? Or less if you’re financially frugal.