[jl6]

I read the post.

> Last year, our 1,500 posts earned roughly 13 million impressions for the entire year.

Their YouTube channel reports 2,759,491 views in total, since 2006. So while X may be a fraction of what it was, it's still a significant multiple of at least one of the other channels they are happy to use.

What kind of activist org turns down the opportunity to reach 13 million people for essentially zero cost? One that has a different reason for doing so. The subtext is clear.

[p_j_w]

Do you think an X impression has the same value or impact of a YouTube view? I very much doubt it.

> What kind of activist org turns down the opportunity to reach 13 million people

13 million impressions, not 13 million people.

[dminik]

I imagine the new pay per use pricing for the X API has something to do with it. If you're reaching single digit percentage impressions and now you have to pay for that as well ...

[cbsmith]

If you think it is "essentially zero cost", I'm going to respectfully suggest you do not understand what you read. If you think they reached 13 million people on X last year, you do not understand social media.

They have made 399 posts to YouTube over the life of their YouTube channel, so that's an average of 20 posts a year.

I'm sorry, but you're projecting a subtext.