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by ethanrutherford 67 days ago
It's pretty damn simple actually. Their target audience by and large doesn't use twitter anymore, either.
3 comments

They're a global issues advocacy organization. "Their target audience" is everyone, or at least it ought to be if they're doing their job right.

Ignoring people of any demographic or political persuasion would be a serious strategic mistake in my opinion.

By that logic they should be printing memos and dumping them in the Hudson, in case some of the people swimming there want to read them.

I think you just need to accept that clearly the EFF is not getting engagement on Twitter anymore - either because the academic and professional crowd has largely left for better moderated, more interesting spaces (like I and most of my friends did). Or because they are being downranked by the algorithm.

In either case, they're making this decision based on data that they have, clearly the tiny amount of traffic from Twitter is not worth the effort and reputational harm that comes from staying on the platform.

>By that logic they should be printing memos and dumping them in the Hudson, in case some of the people swimming there want to read them.

And if it costed as much as posting on X, they should.

>In either case, they're making this decision based on data that they have

And people take issue precisely with that not making any sense, which leads people to look at stuff like

>clearly the tiny amount of traffic from Twitter is not worth the effort and reputational harm that comes from staying on the platform.

By which I mean "stuff like that statement". Not that they ACTUALLY face any reputational harm (a ludicrous assertion) but that the politics high above have shifted in such a way that they'd agree with something like that.

This betrays their mission and paints a bad picture of their future, which ironically, does incur in reputational harm.

> "Their target audience" is everyone, or at least it ought to be if they're doing their job right

Yes. If.

The current electronic frontier is AI and X is the place where high level AI researchers, developers, influencers and users converse. IDK where else has more of the intellectual discourse on AI. Definitely not the likes of instagram or TikTok. Sure, those platforms are more censored and kid friendly, but I don't think that's really who the EFF should be focusing on as their audience.
This is a great point and it makes we worried that EFF might be pivoting to be less about the technological frontier and more about social issues.
I think you're confusing "where high level AI researchers, developers, influencers and users converse" with "the intellectual discourse on AI".

The valuable discussions aren't the same as the hype machine.

I would say that their targeting has changed, more than the audience itself.