You mostly jest here i think but that seems to be the actual strategy and logic of progressive activist types so often. I mean all side tend to stick with their groups but progressives seemed to have created an argument that demands disassociation and disengagement with people they deem transgressive to the approved opinions and positions on so many issues.
I guess? Washington Post and others were doing this for a while. As insane as it was for a "neutral" news source to officially endorse political candidates, it was earning them subscribers. And Fox News didn't do this officially, but it was obvious.
If you want to give EFF more credit, maybe they figured at least they can reach people on TikTok who don't already agree but don't already disagree, while Twitter was just flaming.