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>Our presence on Facebook, Instagram, YouTube, and TikTok is not an endorsement [...] We stay because the people on those platforms deserve access to information, too. We stay because some of our most-read posts are the ones criticizing the very platform we're posting on. We stay because the fewer steps between you and the resources you need to protect yourself, the better. Does this not apply to X users? |
Imagine what this means if you are trying to gauge impact of a post. Remember, X is giving them zero information about who they're preventing from seeing it. Impressions is the main datapoint so if you can't figure out why you've lost 98% of your impact, how on earth are you going to evaluate it vs other platforms?
And yes, each platform has a cost. There's a LOT more to social strategy than just "copy and paste this announce to every platform".