[thimabi]

Meta does both. It has long been said that businesses have little organic reach in Meta’s platforms, as an incentive for them to use ads.

[lazarus01]

I’m not a big poster at all, but ran into this precise issue.

They analyze the video posts on instagram. If they detect the video has even a small amount of commercial value, they classify it as branded content and you need to pay for it to get promoted.

[alex1138]

For all the creepy People You May Know stuff they don't even bother connecting people properly even on people's personal pages https://news.ycombinator.com/item?id=14147719