[ax]

In truth, employees are not rated at all on whether their app gets downloads, unless maybe you're one of the in-box apps. Apps like the one linked above are covered under a moonlighting policy -- basically, feel free to create an awesome app and sell it and keep the profits, but don't use any company resources or time to make it happen[1]. Getting 100k downloads will absolutely not factor in on your review.

Also, I'm not sure Windows 8 was ever marketed as the most openly developed OS in the world. It IS the most open of any Microsoft OS to date, however, so maybe that's why you are confused.

1) There were some exceptions to this rule I believe for WP8 apps but I'm not entirely clear on the details.

(Microsoft employee)

[shawnb576]

Visibility is everything at MS. Is there a line item on your review for "W8 App d/l #s"? No absolutely not. Are there positive career effects for your boss being able to say "yeah, so-and-so wrote an early Win8 app and got a bunch of good reviews and X hundred thousand downloads and got it highlighted in MSDN as an early win for the platform"? You'd better believe it.

(ex-MSFT, 14y)