[notatoad]

i think the slightly less cynical interpretation of this is that it's not marketing, it's an employee morale booster.

some skoda employees got to have fun with this. just like the amazon engineers got to have fun building drones for a while. letting the engineers out to play every now and then is cheaper than just giving raises. the shiny marketing videos gives the people who worked on the project something to show off to their friends.

i can't imagine the actual marketing value here really does anything for the company.