[lionhearted]

I like making detailed comments on here, ideally supported by a personal story, or a link to some science or history. But on this one - I just gotta write that my gut says "not gonna work". Now, there's been lots of gut feeling throughout history that something's "not gonna work" that did, in fact, work. But this one - I'm thinking not.

Two reasons off the top of my head: Where's the value in signing up for Kachingle? What do consumers get? Assuaging of guilt? If Kachingle negotiated so that every Kachingle publisher had Kach-only (or otherwise paid only) content, it could work as a giant "subscription fee to everything". But Kach would need a lot of traction to get heavyweights like the NYT to make some content only available to Kachingle users.

Second - privacy. I'm not Captain Uber Security online, but I don't want my credit card and favorite reading online linked. I've seen too many companies abuse user data to be excited about telling Kachingle/AMEX/whoever else exactly what I like reading and my interests are. Ultra-targeted demographic based advertisements all over the internet does not appeal to me.