[xyzzy_plugh]

Anecdotally I helped a client entirely eliminate their chargeback rate by creating a new subsidiary named directly after their product, so that the billing line item was obviously the product. They also saw a slight increase in inbound sales, which surprised me.

[stavros]

That's a great idea, but it's only helpful above a certain sales volume, which I don't really have. It's just disappointing when the charge back happens, but the economics of the business don't really warrant doing anything about it.

[ValentineC]

Were you dealing with some other payment processor or bank that didn't allow custom statement descriptors? Stripe and PayPal let me write whatever I want there.