The product is being provided to some of the most influential companies. That can definitely serve to Anthropic's advantage. (Regardless, I suspect the hype is real.)
Imagine you were making purchasing decisions about which LLM-based coding tool to use.
If one of the possible vendors convinces you that that they have a next gen model that is so powerful it found 20+ year old bugs in a hardened operating system, that would undoubtedly have an influence on your decision even if you are only buying the current model.