[colinshark]

...And brands like BonLook and Warby Parker are disrupting the old industry right now.

My wife and friends (24-27 years old) have been getting their glasses at $100 a pop, no strings attached, from these companies for a few years.

[akgerber]

Below that in the price spectrum, there's Zenni Optical. I bought a $20 pair of glasses from them over a year ago & they've been very good to me. They aren't quite as stylish as Warby Parker, but they are still pretty nice.