[hncommenter13]

Are you or do you plan to be certified by the CA State Bar as a lawyer referral service?

http://rules.calbar.ca.gov/LinkClick.aspx?fileticket=mKEKxX4... [pdf]

Note that a lawyer referral service is defined as: "'Lawyer Referral Service' means an individual, partnership, corporation, association, or any other entity, or a service or agency of an entity, which operates for the direct or indirect purpose of referring potential clients to lawyers, whether or not the term 'referral service' is used."

I imagine other states have similar licensing requirements.

[nirmel]

My understanding is that the company does not need to register as a referral service, in the same way that Yelp or the Yellow Pages are also not referral services. We're making a point not to recommend any particular lawyers so as not to qualify as the type of service we would need to register for.