[lsaferite]

When I say absorbed I don't mean they didn't raise prices. I mean they didn't just transparently pass those extra tariff fees on to customers as a line item. With that increase in base costs they either lower their margins and earnings or they increase prices to keep them in a stable range. They are a for-profit business so it's highly unlikely they'd simply absorb the increased costs and not raise prices. There may have been some initial elasticity where costs rose faster than price rose.