Yep, I remember downloading a beta version of what would be eventually released as Windows Server 2003. The beta version was called Windows .Net Server 2003.
I had some books that referred to it as .NET Server printed before the name change. In the long history of terrible Microsoft names, this was a rare case where they were able to right the ship.
If had first meant a coffee table form factor PC with touch screen and special software, which was able to sense special objects placed on top of it.
Then that was renamed to "PixelSense" [1] and "Surface" instead got put on a line of touchscreen tablet form factor PCs launched together with Windows 8. OK, reusing a strong name for a product line expected to sell more, and which still fit the theme made sense.
.. but then the brand was also put on laptops, convertibles, desktop PC and an Android phone ... eh, OK, but at least those also had touch screens.
... but then the brand was also put on generic peripherals: keyboard, mouse, headphones, earbuds, etc. which diluted the brand to mean practically nothing.
For example, a search for "surface keyboard", could result in a "type cover" for some kind of tablet PC or a keyboard intended for desktop computers.
Microsoft later did the same with the "Microsoft Sculpt" brand. It was first a compact curved "sculpted" ergonomic keyboard with chiclet keys and an ergonomic mouse that were most often sold as a set. That got quite popular and so the brand achieved recognition.
But later, Microsoft decided to reuse that brand for completely generic peripherals with no special ergonomic designs whatsoever.
BTW. Not long after, Microsoft also released products with the similarly ungoogleable names "Microsoft Bluetooth Keyboard" and "Microsoft Ergonomic Keyboard".
The first one I remember is RealPlayer. I think the official story was that they were having more and more trouble convincing people to install upgrades (at a time when 56k and slower modems were still common, dowloading an app could take minutes, ugrade nags seemed to be ever present), so they decide to name the new major version RealOne Player "because it's the One, the only One you need, the One that does everything for you".
Of course, this meant that the next time they tried to get anybody to install a patch, some of us felt annoyed because. RealOne Player wasn't "the One" after all. Why should we get back on the treadmill of waiting for downloads that rarely seem necessary?
Ahem. I think this event sensitised me against all attempts at using "one" like that. I mentally flip a table every time.