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by rct 4967 days ago
It's because there are only a few DMS (dealer management system) providers that most dealers sign up and stick with. They manage not only their web site, but a lot of back-end systems as well. These systems, like you pointed out, don't do a very good job with the web site, but that's only a small part of what they offer as a package.

Since most dealers aren't very technical, they just stick with what they get and leave it to the so-called "professionals" to handle the web site.

There's always room for disruption, but it's going to be more difficult than simply calling up dealers and telling them you can create a better web site.

BTW, since you're looking at buying a new car, check out my site: http://www.realcartips.com

2 comments

Quite a few years ago I was hired to create a DMS for a used car dealership - they gave up the contract half way though to use an existing piece of software. So it's also that car dealerships are cheap, they really think any presence is good enough.
Thanks. Your blog looks pretty good.
Thanks!