[claw-el]

Wouldn’t the supply of labor for a role or company increase if what the company do, books or video games, is associated to what most people see as good, therefore, they are more willing to build their long term skill sets in?

That perceived associated goodness is what caused the increase in qualified candidates in the first place?

[Nasrudith]

Technically yes, but it isn't just goodness. There are plenty of dirty jobs that do good and thus few people want it. The logical extreme is being a martyr - no pay and death but regarded as ultimate good.

[Ekaros]

Being a farmhand is arguably one of the most goodness jobs. You are feeding everyone else with your labour... Somehow it is not very well paid or very popular job.