[BigTTYGothGF]

> they have to have a diverse catalog.

They have to have a diverse catalog because they don't know in advance which books will be the big sellers.

[bombcar]

Tolkien and Rowling probably combine to be the majority of British publishing revenues ...

[hoppyhoppy2]

That wouldn't be the case (if, in fact, it is true) if publishers hadn't cast their nets wide enough to include weird stories about hobbits and magic schools.

[conception]

Dav Pilkey is basically western comic books right now. One of his books outsells all traditional publishers - Marvel, DC, IDW, etc.