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by pwarner
80 days ago
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I work at a less innovative place, and I see out product managers coming with prototypes, at least solid mock ups rather than just a jira.
They socialize it with potential users, they iterate, they find missing requirements, it's pretty powerful.
The net result is we're building better features faster. |
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The "just prototype it" thinking addresses "feasibility uncertainty". It surfaces blind spots and helps people tangibly reason about what the product looks like. It's a great exploratory tool for incremental ideas.
But it doesn't address the the larger uncertainty that startups are faced with: "market uncertainty" (or pmf). It doesn't answer "should we be building in this the first place?" That's where writing as a tool of thought is most powerful -- it helps you crystallize what problem we're actually solving.
The "just prototype it" culture (which is being promoted these days because Claude Code makes it easy) risks answering the wrong question, or at least the right question but in the wrong order. You end up with organizations that are incredibly fast at building things that no one should have built.
Ironically sometimes you need to start from a lower resolution (i.e. writing a doc). Prototyping too early is premature optimization.