[randusername]

EV marketing in the US is super dumb.

We get these ads emphasizing the luxuriousness, the status, the high-tech, the exclusivity of EVs. Meanwhile... BYD.

Surely it can't be entirely conspiracy to bludgeon the public with messaging that EVs are premium goods and ICEVs are for the mass market.

Could it be that the maxim should really be something like "bullshit too often and too greedily and you forget how to sell something that sells itself"...?

[SpicyLemonZest]

Perhaps you're just not used to US car advertising? Even the cheapest cars are always advertised as though they're cool luxurious status symbols. The Bolt and Leaf match the price point of the RAV4 they're competing with. (Genuinely budget-conscious buyers don't buy new cars at all in the US.)

[throwaway27448]

That's not just marketing; that's a reality of the market. A corolla is cheaper than any EV on the market, so why would I even consider them? They might as well be luxury cars.