[joemi]

It may or may not be anyone of scale (I haven't been keeping track of the seller names), but there sure are a LOT of sellers who do that. Practically every search result I've looked for on Amazon in the past few years is flooded with people reselling Chinese brand goods or Chinese no-name brand goods. Even when I search for a specific US -brand product, the results are filled with similar (or similar-ish) Chinese goods that are all selling the same few product variations.

Glad to hear that's not you, though. Amazon definitely doesn't need any more people reselling like that. And good luck! I used to sell used books on Amazon (both seller-fulfilled and FBA) when I worked at a book store and year after year it became more and more of a nightmare until it simply wasn't worth our time anymore.

[binarysolo]

It's prob the other way around -- for almost a decade, Amazon's made it incredibly accessible for any Chinese factory, trading company, and middleman to spin up new brands on Amazon to reduce American brands and resellers' pricing powers. So the guys on Temu are selling their stuff rebranded on Amazon because it's fairly easy to spin up new stores and brands, while making it difficult for US sellers to do likewise.

Even worse (this actually happened to us a couple years back), Chinese companies outright steal our images/assets and then put them on other channels like Temu or Aliexpress, selling their knockoffs there pretending to be us. We were only made aware of this when we noticed products asking to be RMA'd from our support email, but with order receipts coming in from Aliexpress.

I digress, but the beatings will continue until morale improves...