[PaulRobinson]

To turn around the famous quote: "Amazon's margin is someone else's opportunity". :)

The Amazon flywheel is all about reducing costs to consumers. The moment that stops happening, consumers can get caught by offers elsewhere, and the flywheel can start to go backwards.

[morelandjs]

I physically twitch every time I hear a flywheel mentioned. Intended to be evocative of certain physics without actually substantiating any of it.

[knollimar]

What does it mean, really? I see it used more like catalyst or enablar than momentum storage. I'm still unsure.