[hn-miw-i]

Interesting, as a customer of ubank I was concerned with the concept, especially after the data deanonymization techniques developed post AOL and Netflix.

However after using the site and entering my demographics (all public properties) I could see that I was like 56 people in area; their base spending patterns did not reflect me at all and I felt like a snowflake. Sometimes big data makes you feel special.

At no time was I shown transactions, merely aggrigate figures in categories. No privacy issue here, keep being decent and ethical national bank!