[rhplus]

My first thought was that it sounded like a walled garden, basically AOL for the mobile age, but then I saw this:

When you click on a link in the search results page, you don’t pay anything. If you click on a link after this, you will need to pay for this data usage (but don’t worry, before you are charged, you will see a warning page with the option to sign up for a data plan if you want.) So for example, if you click on a search link to a Wikipedia article, you won’t pay anything. But if you click on a link within the article, you will be charged for the data costs incurred loading that link.

That part is a really interesting. As the old saying goes, the first hit is always free! It's freemium for data plans.

I wonder if the phone operators are keen on this because it's a way to get people who were previously hesistant onto data plans.