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by rcarr 86 days ago
In my opinion, Cloudflare are coming at this from the wrong angle. WordPress is so popular because back in the day it was the easiest way to get a website built. So it got a network effect of engineers behind it which is why it persists at 40% of websites today. Same thing happened with React - majority of Typescript sites are written in React and NextJS because of the network effect around it.

Yeah the security aspect is important, but how many of those Wordpress engineers are going to jump ship to this because of security when they've been fine with the risk so far? My money is not a lot. If someone is a WordPress dev in 2026, they're probably not the type of dev that likes to upskill and learn new tech. Similarly, if you're looking to target the average joe looking to build a fresh website, would that consumer really choose this over Wix or Squarespace? It doesn't look easier to use so I wouldn't count on it. So where is the network effect going to come from to make this the new WordPress?

I could see Vinext being successful if they keep at it— I think there are a sizeable amount of people who would like to move away from Vercel (and who will probably migrate to Tanstack when the ecosystem is more stable). But I'm not sure people on WordPress really want to leave. If they really want to make this successful I think they need a better angle which in my opinion would be making it easier, quicker, cheaper and more flexible than Squarespace/Wix/Shopify etc

2 comments

The "WordPress devs don't like to upskill" framing is off. Most of them maintain sites for clients who need WordPress specifically. They stay because their clients stay, not because they can't learn TypeScript.

The real talent drain isn't about technology at all. It's the governance mess. The WP Engine lawsuit, Matt's behavior on community Slack, the constant drama. That's what's pushing people out.

But even with all of that, nobody's leaving for EmDash. They're leaving for freelance Webflow work or getting out of CMS entirely. Cloudflare would need to solve the "why should I rebuild my entire business on your platform" question before the talent pool argument matters.

Wordpress has an amazing talent pool of experienced people. EmDash is starting from zero - but you have to start somewhere!

I’m very happy with WP, but I’ll be cheering on EmDash if it gets momentum.

WordPress lost a lot of "experienced people" in the last two years, after Matt Mullenweg decided to wage war on WP Engine.
I really do not know how true that is - or to what extent it matters.