[jasoneckert]

It's a nice animation, but for such a significant anniversary - and from a company like Apple - I expected a lot more hoopla and content. This could indicate that there wasn't a lot of planning involved, that it wasn't a high-priority item, or that Apple had enough people with time to focus on it.

It's almost as if someone near the end of a meeting said "Oh crud, we've got to do something to acknowledge our 50th anniversary - can someone put something together, and quick?"

[irickt]

Seems to me that they are simple saying its not important:

"At 50 years, it’s only natural to look back. But Apple has always looked forward, building tools and delivering experiences that enrich people’s lives. As we celebrate how far we’ve come, we’re inspired by where we’ll go — together."

And, no, I don't think they left it to chance.

Also there's an art video to go with the art animation.

[compiler-devel]

Apple's acknowledged their anniversary for weeks, especially during the recent product launches like the Neo. It started back in mid March [0].

[0] https://www.apple.com/newsroom/2026/03/apple-to-celebrate-50...

[ErneX]

They had a bunch of artists playing live at some Apple Stores, they even got Paul McCartney doing a concert at their HQ.

[duderific]

It's wild to me that at 83 years of age, he still wants to do gigs like this. Pretty sure he doesn't need the money.

[hn_throwaway_99]

It's not hard for me to imagine that performing as one of the world's most beloved rock stars, doing what you've loved for many decades, is an enjoyable way to spend your time, regardless of the paycheck.

[gizajob]

Wow. Few more million in the bank for Macca.

[sharkjacobs]

The Twentieth Anniversary Macintosh came to be regarded as such a mistake and quintessential example of how misguided Apple was during the wilderness era that I'm not surprised they went in the opposite direction. Institutional memory etc etc

[jgbuddy]

Agreed

[pazimzadeh]

a Jobsian decision