[ale]

I don’t see the need to buy it back other than for boosting the brand narrative.

[solarkraft]

I see it for that exact reason. It’s still a huge name and will definitely get people talking. Of course the product will have to live up to it.

„By the creators of Skype“ would of course also carry significant weight.

[solstice]

Another reason is that "skyping" is such a cromulent word that event today I still catch me using it in conversation with colleagues and friends.