[rdl]

I'm not really in the target audience for the product at all, but it looks great.

What really interests me is that amazing ad unit -- it's a "sponsored article from Bank of America". I actually read it, unlike a banner ad, and while if I were at all in the market for a family social network, I'd now be interested in FamilyLeaf, it ALSO made me somewhat more positive toward Bank of America.

This seems a whole lot more effective than running banner ads.