I am not sure it is that. The job of Microsoft is to satisfy shareholders. That is the only target. They only care about users to the extend that helps the shareholders.
This is how you'll end up destroying planet earth. Shareholders have to co-exist with the rest of us, if you wreck your environment to please yourself you'll be like that guy I knew in LA that had a Ferrari that he couldn't drive on the road just outside of his mansion because the roads were so bad. But on his private grounds he had clean blacktop and zero potholes...
This is repeated ad nauseam, but do they really? Can you honestly say that Nadella's setting a hard target for conversion of local users into Microsoft ones caused their shares go up?
Exactly. Which is why we must increase the social and economic cost of these bad decisions so much that it’ll be in the shareholders’ best interest to make the platform better to get us to stop. Precisely what happened here.
Just as with politics, the only way to get them to do what’s in our best interest is to make them come to the conclusion that they’ll risk losing money (or status or power) if they don’t.