[naikrovek]

> Why would you spell it like that if you don't want me to pronounce it chéri/sherry?

Because that's a way to spell it without changing the pronounciation in the US. Also, in the extremely unlikely event that it becomes very popular, in the US you can't trademark a dictionary word, it must be something unique.

[actionfromafar]

Like Windows?

[naikrovek]

“Windows” alone is not trademarked. “Windows 11” is trademarked. “Windows Server” is trademarked.

[bocchi]

Apple?

[naikrovek]

“Apple” isn’t trademarked. “MacBook” is trademarked. “Mac” is trademarked. “iTunes” is trademarked. “Apple iPad” is probably trademarked.

“Apple” alone is not trademarked.