Author here: the desired end result is to get clients, but the first step is to get your readers to know what your "offer" is. The objective of the plug was this first step; then you should measure the conversion of the offer itself, but that's probably quite independent from the plug itself.
Anyway, for your curiosity, the end result was only one little gig for now - vs 0 from the first post, for what this is worth. I'll have to work on my portfolio etc I guess.
Frankly I was surprised so little of people viewed the 'about' section, I've read it's common to check who's the author, and I do it myself. Until I tried to find yours and it took me a moment. You should expose the menu bar better and maybe get rid of the highly distracting binary crap. It may be one of the reasons why the plug generated more views of the 'about' and 'consulting' section - nobody sees those links without it.
The placement of the menu was very conventional and I didn't think it could be a problem, but, now that you made me think about it, I'll consider this.
On the other hand, I don't think that the "binary crap" can be so much more distracting than any other picture I could put there. And I happen to like it :)
While the placement may be conventional, it's actually quite easy to miss the fact that there's some text in all that orange. At first it looks like it's simply another part of the header. Certainly, I didn't notice it until I went back to look for it.
my point was the pic takes enough attention I didn't notice there is a menu below. the important elements for you are under-exposed. you added the plug but didn't fix the main problem that made it necessary in the first place :)
Anyway, for your curiosity, the end result was only one little gig for now - vs 0 from the first post, for what this is worth. I'll have to work on my portfolio etc I guess.