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by adrianhoward
4964 days ago
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One of the dangers of A/B testing that the author didn't discuss is actually measuring statistical validity Isn't that actually one of the problems of thinking you're doing A/B testing when you're actually not ;-) A proper analysis is an intrinsic part of what A/B testing is. It's like doing TDD without the refactoring step. TDD without refactoring is, well, not TDD. |
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