[arbuge]

Interesting, thanks. Could you post an example of one of the vendor-promotional posts that you mentioned? And how did you get the blog itself going? - did you have to do plenty of SEO work there to get it off the ground?

Also, how many vendors sign up for free vs. paid accounts in your experience?

(We're thinking of doing something like this involving local merchants (not wedding-related) - hence all the questions).

[limedaring]

Pretty much every post on http://weddinglovely.com/blog/ is by one of our vendors, uses our vendor's content, or promotes a vendor. :)

Blog just has been blogging at least 1x daily, getting the vendors who we promote to promote the posts about them, and making sure the SEO is semi-right (there is a big SEO issue I've yet to fix, but it's not disastrous).

Vendors almost always signup under a free account, and through these promotion opportunities, we eventually encourage about 10% to upgrade.

Hope that helps!

[arbuge]

Sure does... thank you.