[rbucks]

Let me take the discussion up a level.

There's huge demand for great writing, that's been made clear in the comments (and we see this every day at Scripted HQ).

There are millions of underemployed professionals in this country, thousands of whom are exceptional writers.

Scripted bridges the two, allowing businesses to get great writing (not just blog posts, also white papers, landing pages, status updates, case studies, and product descriptions) by someone who actually knows the industry.

I totally understand the skepticism surrounding ghostwriting, but it's not so different than hiring a PR agency or marketing firm. We're just making these services available to any business a la carte, and using a distributed workforce of real American professionals.

Where's the scheming in that?

[nathan_long]

The problem is that "great writing", in this context, is business owners writing something that being a business owner qualifies them to write.

How is an outsourced writer going to draw on someone else's experiences?

A blog written from real experience may be valuable. A blog pretending to be written from real experience is worse that worthless for the readers.

[rbucks]

In most cases, we'll take an outline from a business owner along with a style guide they produced or had produced by their agency, and choose a writer as close as possible to their industry. You can't fake insider knowledge, but you can transfer the details and have a great writer build in the details.

Maybe a better analogy is like a head chef and his souz-chefs. Our clients create the recipe, but our writers prepare the dish.